Hi, I'm Architha 👋

Hi, I'm Architha 👋

Hi, I'm Architha 👋

A product designer creating solutions users adopt and businesses need

A product designer creating solutions users adopt and businesses need

A product designer creating solutions users adopt and businesses need

With nearly a decade in UX design, I research, design, and validate experiences that serve both user and business needs.

With nearly a decade in UX design, I research, design, and validate experiences that serve both user and business needs.

With nearly a decade in UX design, I research, design, and validate experiences that serve both user and business needs.

Freshworks

CUSTOMER SERVICE

Sentiment Analysis

We taught Freshdesk to feel, so angry customers don’t slip through

Traditional SLAs missed the emotional pulse. With sentiment-aware prioritization, we’re helping support teams spot frustration early and take action before customers churn.

Freshworks

CUSTOMER SERVICE

Simplifying Agent Availability

We let go of the status toggle so agents never get misrouted tickets again

Managing availability across channels was chaos. Our redesign replaces manual toggles with a unified status system built to reduce ticket misrouting by up to 90%.

Freshworks

CUSTOMER SERVICE

Optimizing Ticket Routing

From two fragmented brains to one, Freshdesk finally routes with clarity

Routing was earlier split across products, forcing admins to manage two fragmented systems. We unified it into a single brain with smarter routing controls so work now flows fairly and predictably.

Hello!

If you’ve landed here, I’m guessing you’re curious to know a little more about me.


So here we go. No fluff, just my story.

What I Do Now

Product Designer at Freshworks (2022 - Present)

I design the admin experience for Freshdesk, working as part of the team that shapes how SMB to enterprise customers manage their support operations. Simplified admin experience creates a ripple effect: less time on system management means more time on customer care.

The Journey Here

UX Designer at QBurst Technologies (2016 - 2021)

Started here fresh out of college as a wide-eyed design mentee. Over 5 years, I grew from learning the ropes to mentoring junior designers. Collaborated with different clients, shaping their vision into design concepts that resonated with their target audience.

UX Researcher at Lollypop UX/UI Design Studio (2021 - 2022)

Led research for brands like Docquity, Swiggy Instamart, and Udaan. This is where I learned that understanding people's workflows deeply is half the battle won.

My Approach

I believe good design listens first and solves second. Whether I'm researching user behavior or crafting interfaces, I focus on finding joy in simplifying complexity. Because at the end of the day, design should feel effortless for the people using it.

What Drives Me

I'm here because I genuinely enjoy the puzzle of making complex systems feel simple. There's something satisfying about turning a frustrating experience into an "aha!" moment for users.

2016 - 2021 (QBurst Technologies)

I worked as a UX designer in the service-based industry, helping clients bring their business ideas to life with functional designs.

2021 - 2022 (Lollypop UX/UI Design Studio)

I transitioned to being a UX researcher, motivated by my fascination with human psychology and understanding people's behavior, thoughts, and emotions.

2022 - Present (Freshworks)

I've taken the leap as Product designer, working on products end-to-end and evaluating their impact beyond just usability.

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